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IPO Lenschevron_rightIPO Explorerchevron_rightDeepa Jewellers IPO
DJ

Deepa Jewellers IPO

Listed
Deepa Jewellers · Mainboard · Book Build Issue · BSE, NSE
Price Band
₹168–177
Issue Size
₹459.72 Cr
Min Invest
₹14,868
Lot Size
84 sh
Opens
01 Sept
Closes
03 Sept
Allotment
04 Sept
Listing
08 Sept
boltListing Gain
Apply
Probability
Moderate

Strong subscription across all categories, positive GMP, and high growth rates suggest good demand for listing, likely leading to listing gains.

descriptionExecutive Summary

Deepa Jewellers is engaged in the manufacturing and wholesale of gold jewellery, specializing in vaddanam and CNC machine cut bangles, primarily serving Southern India. The company has demonstrated exceptional revenue and profit growth, coupled with high return ratios, but faces challenges with negative operating cash flows and high customer concentration.

edit_note
Analyst Notes

Deepa Jewellers presents a compelling growth story with exceptional financial performance in terms of revenue and profit growth, coupled with very high return ratios and low debt. This has translated into strong market sentiment and significant oversubscription for the IPO. However, these positives are significantly tempered by critical risks, including persistent negative operating cash flows, high customer and supplier concentration, and a valuation that appears demanding compared to most peers. Furthermore, the lack of detailed information on material litigations and the presence of demand-repayable promoter loans raise governance and transparency concerns.

insightsOutlook

boltListing GainApply
ConfidenceModerate

Strong subscription across all categories, positive GMP, and high growth rates suggest good demand for listing, likely leading to listing gains.

scheduleShort TermApply
ConfidenceHigh

The strong growth trajectory and high return ratios could sustain investor interest post-listing, but valuation concerns and cash flow issues might cap upside in the short term.

historyLong TermApply
ConfidenceHigh

While the company demonstrates impressive growth and profitability, the negative operating cash flows, high customer/supplier concentration, and undisclosed litigation details pose significant long-term risks that need careful monitoring. The high valuation also limits long-term upside potential.

radarScore Profile

FinancialBusinessValuationGrowthGovernanceMarketRisk
62
Overall Score
61.7/100
account_balanceFinancial Strength
7.0/10
business_centerBusiness Quality
6.0/10
sellValuation
4.0/10
trending_upGrowth
9.0/10
verified_userGovernance
6.0/10
moodMarket Sentiment
9.0/10
warningRisk
4.0/10

monitoringFinancial Analysis

1927.7₹ Cr · FY24–FY26
insightsRevenue grew from 1025.7 to 1927.7 across FY24–FY26 (+87.9%).
Latest
1927.7
Low
1025.7
High
1927.7
Average
1451.2
Δ Period
+902
flagRed flag · Negative operating cash flows for FY25 and FY26 are a significant financial red flag.
Quality Ratings
Revenue ConsistencyStrong
Profit Consistency—
EBITDA TrendStrong
Margin TrendImproving
Net Worth TrendStrong
Cash Flow QualityWeak
Working Capital—
Debt LevelsLow
Debt ServicingLow
Earnings Quality—
Return RatiosExcellent
Profit SustainabilityHigh

sellValuation Analysis

Valuation Meter
Average
Capital Eff.
Excellent
Risk-adj. Return
Moderate
Pre-IPO P/E
35.75×
Post-IPO P/E
—
EV / EBITDA
—
Price / Book
6.09×
ROE
56.45%
ROCE
52.08%
Competitive PositioningStrong
Relative Pricing vs PeersAverage

candlestick_chartListing Performance

Listing Gain (08 Sept)
₹+44(+24.86%)
Issue Price
₹177
Listing Price
₹221
Listing Day Close
₹194.37

business_centerBusiness Quality

lan
Business Model
Deepa Jewellers operates as a manufacturer and wholesaler of gold jewellery, focusing on specialized products like vaddanam and CNC machine cut bangles, catering to jewellery retail chains and standalone stores.
security
Competitive Moat
Established customer base with long-standing relationships, specialization in certain products (vaddanam, CNC machine cut), and significant regional presence in Southern India provide a competitive moat.
open_in_full
Scalability
Moderate, given dependency on third-party karigars and geographical concentration, but strong historical growth indicates potential for expansion.
public
Market Opportunity
The Indian gems and jewellery market is experiencing strong growth (24.6% CAGR), providing significant opportunities for expansion and increased market share.
star
Brand Strength
Well-established customer base with long-standing relationships with jewellery retail chains and standalone stores suggests a reputable brand within its niche.
memory
Technology Edge
Specialization in CNC machine cut jewellery indicates a degree of technological adoption in manufacturing processes.
leaderboard
Industry Position
The company holds a significant position within its niche, particularly in Southern India, with an established customer base.
groups
Customer Concentration
High customer concentration, with the top 10 customers accounting for 64.67% of revenue in FY26, posing a significant risk.
local_shipping
Supplier Concentration
High dependency on certain key suppliers for gold bullion and on third-party karigars for manufacturing, creating supplier concentration risk.

factoryIndustry Analysis

factoryGems and Jewellery
Industry CAGR
24.6%
boltDrivers
  • Currency fluctuations of the Indian Rupee against the US Dollar may affect the gold prices in India.
  • Geopolitical events have a significant impact on international gold prices.
  • Government policies and regulations have a significant effect on gold prices in India.
  • RBI and other central banks buying gold increases demand and strengthens investor confidence.
  • Growing demand for gold jewellery in India.
  • Increasing disposable income and changing consumer preferences.
trending_upOpportunities
  • Growing demand for gold jewellery in India.
  • Increasing disposable income and changing consumer preferences.
  • Digitalization and e-commerce expansion for wider reach.
  • Government initiatives supporting the jewellery sector.
report_problemChallenges
  • Volatility in gold prices.
  • Intense competition from organized and unorganized players.
  • Regulatory changes (e.g., import duties, hallmarking).
  • Changing fashion trends and consumer tastes.
warningRisks
  • Currency fluctuations of the Indian Rupee against the US Dollar may affect the gold prices in India.
  • Key geopolitical events have a significant impact on international gold prices.
  • Government policies and regulations have a significant effect on gold prices in India.
  • Economic slowdown affecting discretionary spending on luxury goods.

verified_userGovernance & Ownership

Governance Health
60OF 100Moderate
Risk & Quality Ratings
Promoter QualityHigh
Governance RatingModerate
TransparencyModerate
Litigation Risk—
Regulatory Issues—
Dependency Risk—
Shareholding Pattern
Pre-Issue Promoter99.98%
Post-Issue Promoter72.98%
infoPromoter dilution of 27.0 pts post-issue.

groupsPeer Comparison

CompanyP/ERoNW / ROEROCEP/BEPS (Basic)EPS (Diluted)NAV
Deepa Jewellers IPOThis IPO
—
56.45%
52.08%
6.09×
—
—
—
Khazanchi Jewellers Ltd
22.22×
32.45%
—
—
₹36.1
₹36.1
₹129.14
Rbz Jewellers Ltd
10.08×
20.11%
—
—
₹13.7
₹13.7
₹74.96
Shringar House Of Mangalsutra Ltd
17.02×
26.29%
—
—
₹13.55
₹13.55
₹70.29
Shanti Gold International Ltd
12.72×
37.34%
—
—
₹21.22
₹21.22
₹83
Sky Gold And Diamonds Ltd
57.56×
23.88%
—
—
₹13.97
₹13.96
₹72.02
Deepa Jewellers Ltd.
—
56.45%
—
—
₹12.78
₹12.78
₹29.03
Deepa Jewellers IPOThis IPO
RoNW / ROE56.45%
ROCE52.08%
P/B6.09×
Khazanchi Jewellers Ltd
P/E22.22×
RoNW / ROE32.45%
EPS (Basic)₹36.1
EPS (Diluted)₹36.1
NAV₹129.14
Rbz Jewellers Ltd
P/E10.08×
RoNW / ROE20.11%
EPS (Basic)₹13.7
EPS (Diluted)₹13.7
NAV₹74.96
Shringar House Of Mangalsutra Ltd
P/E17.02×
RoNW / ROE26.29%
EPS (Basic)₹13.55
EPS (Diluted)₹13.55
NAV₹70.29
Shanti Gold International Ltd
P/E12.72×
RoNW / ROE37.34%
EPS (Basic)₹21.22
EPS (Diluted)₹21.22
NAV₹83
Sky Gold And Diamonds Ltd
P/E57.56×
RoNW / ROE23.88%
EPS (Basic)₹13.97
EPS (Diluted)₹13.96
NAV₹72.02
Deepa Jewellers Ltd.
RoNW / ROE56.45%
EPS (Basic)₹12.78
EPS (Diluted)₹12.78
NAV₹29.03
trending_upStrongest Peer
Sky Gold And Diamonds Ltd (P/E 57.56x)
trending_downWeakest Peer
Rbz Jewellers Ltd (P/E 10.08x)
Relative PricingAverage

receipt_longOffer Details

Fresh Issue
₹250 Cr
Offer for Sale
₹209.72 Cr
Total Shares
2,59,72,634
Registrar
Bigshare Services Pvt.Ltd.
Lead Managers
Emkay Global Financial Services...

shopping_cartLot Size & Bidding

Min Investment
₹10.11 L
₹10,11,024
Lot Size
84 sh
shares per lot
Min Bid
84 sh
minimum to apply

B-HNI

68 lots & above
₹10.11 Lentry
Min
68 lots
5,712 sh · ₹10.11 L
Max
—
no upper limit

pie_chartReservation Breakdown

CategoryShares Offered% of IssueShare
QIB1,29,86,31750%
NII (HNI)38,95,89515%
Retail90,90,42235%
QIB50%
1,29,86,317 shares offered
NII (HNI)15%
38,95,895 shares offered
Retail35%
90,90,422 shares offered

anchorAnchor Investors

Bid Date
Aug 31, 2026
Anchor Price
₹177
Investors
15
Investor
MOTILAL OSWAL FINVEST LTD.20,31,464₹35.96 Cr0%
WHITEOAK CAPITAL EQUITY FUND5,08,273₹9 Cr0%
360 ONE EQUITY OPPORTUNITY FUND-SERIES II5,08,274₹9 Cr0%
TATA INDIA CONSUMER FUND5,39,952₹9.56 Cr0%
TATA DIVIDEND YIELD FUND3,91,860₹6.94 Cr0%
UNIFI FLEXI CAP FUND5,64,984₹10 Cr0%
CP Capital Ltd.3,66,830₹6.49 Cr0%
LRSD SECURITIES PVT.LTD.2,82,486₹5 Cr0%
MAYBANK SECURITIES PTE.LTD.-ODI3,66,830₹6.49 Cr0%
CITIGROUP GLOBAL MARKETS MAURITIUS PVT.LTD.2,82,486₹5 Cr12.66%
NOMURA SINGAPORE LTD.2,82,486₹5 Cr12.66%
GIRIK MULTICAP GROWTH EQUITY FUND-III3,66,830₹6.49 Cr16.44%
ALCHEMY LONG TERM VENTURES FUND-SERIES III2,82,486₹5 Cr12.66%
ASHOKA INDIA EQUITY INVESTMENT TRUST PLC5,08,274₹9 Cr22.78%
HIGH CONVICTION FUND-SERIES I5,08,274₹9 Cr22.78%
MOTILAL OSWAL FINVEST LTD.
Shares20,31,464
Amount₹35.96 Cr
Anchor %0%
WHITEOAK CAPITAL EQUITY FUND
Shares5,08,273
Amount₹9 Cr
Anchor %0%
360 ONE EQUITY OPPORTUNITY FUND-SERIES II
Shares5,08,274
Amount₹9 Cr
Anchor %0%
TATA INDIA CONSUMER FUND
Shares5,39,952
Amount₹9.56 Cr
Anchor %0%
TATA DIVIDEND YIELD FUND
Shares3,91,860
Amount₹6.94 Cr
Anchor %0%
UNIFI FLEXI CAP FUND
Shares5,64,984
Amount₹10 Cr
Anchor %0%
CP Capital Ltd.
Shares3,66,830
Amount₹6.49 Cr
Anchor %0%
LRSD SECURITIES PVT.LTD.
Shares2,82,486
Amount₹5 Cr
Anchor %0%
MAYBANK SECURITIES PTE.LTD.-ODI
Shares3,66,830
Amount₹6.49 Cr
Anchor %0%
CITIGROUP GLOBAL MARKETS MAURITIUS PVT.LTD.
Shares2,82,486
Amount₹5 Cr
Anchor %12.66%
NOMURA SINGAPORE LTD.
Shares2,82,486
Amount₹5 Cr
Anchor %12.66%
GIRIK MULTICAP GROWTH EQUITY FUND-III
Shares3,66,830
Amount₹6.49 Cr
Anchor %16.44%
ALCHEMY LONG TERM VENTURES FUND-SERIES III
Shares2,82,486
Amount₹5 Cr
Anchor %12.66%
ASHOKA INDIA EQUITY INVESTMENT TRUST PLC
Shares5,08,274
Amount₹9 Cr
Anchor %22.78%
HIGH CONVICTION FUND-SERIES I
Shares5,08,274
Amount₹9 Cr
Anchor %22.78%

show_chartGrey Market Premium

GMP Trend (last 8 sessions)
—+10.17%
Peak GMP ₹55.0, current GMP ₹18.0 (as of 03-09-2026 Close). The GMP has seen fluctuations but remains positive.
insightsGMP climbed +₹18 over 8 sessions, peaking at ₹55 before settling at ₹18 — a +10.17% premium over issue price.
Current
₹18
High
₹55
Low
₹0
Average
₹36.6
Δ Period
+₹18
Market Sentiment
Positive

Premium gain of 10.17% over issue price.

grid_viewSubscription Demand

Category Subscription (×)
QIB
36.73×
HNI
109.04×
Retail
19.09×
Overall
43.4×
All Categories
QIB
36.73×
NII
109.04×
S-NII
72.02×
B-NII
127.56×
RII
19.09×

diversity_3Promoters

Ashish Agarwal
Seema Agarwal
Dev Agarwal

badgeManagement

Ashish Agarwal
Chairman and Managing Director
Dev Agarwal
Whole-Time Director
Seema Agarwal
Non-Executive Non-Independent Director
Komal Agarwal
Independent Director
Grandhi Vittal
Independent Director
Sirisha Chintapalli
Independent Director

thumb_upKey Strengths

check

Exceptional revenue and PAT growth (CAGR of 36.9% and 107.4% respectively) over FY24-FY26.

check

Very high Return on Equity (56.45%) and Return on Capital Employed (52.08%) for FY26.

check

Low debt-to-equity ratio (0.47) indicating manageable leverage.

check

Strong market sentiment with significant oversubscription across all investor categories.

check

Positive GMP indicating potential listing gains.

check

Participation of quality anchor investors.

check

High promoter holding post-IPO (72.98%) demonstrating commitment.

check

Established customer base with long-standing relationships and diverse product portfolio.

check

Strong industry growth rate (24.6% CAGR) providing a favorable market environment.

warningRisk Analysis

3
Critical
4
High
2
Moderate
0
Low
gpp_maybe
Negative operating cash flows for FY25 and FY26, raising concerns about earnings quality and liquidity.
Critical
gpp_maybe
High customer concentration, with the top 10 customers accounting for approximately 65% of revenue.
Critical
gpp_maybe
Dependency on key suppliers for gold bullion and third-party karigars for manufacturing, posing supply chain risks.
Critical
warning
Undisclosed details of material litigations (Tax/Regulatory, Criminal, Civil/Arbitration) create significant legal and reputational risk.
High
warning
Unsecured loans from promoters repayable on demand, which could impact liquidity if recalled.
High
warning
Geographical concentration of business operations and revenue generation in Southern India.
High
warning
Exposure to raw material price fluctuations (gold bullion) and currency fluctuations.
High
error
Inventory management challenges, as inventories represent a significant portion of assets.
Moderate
error
Counterparty credit risk due to potential delays or non-receipt of payments from customers.
Moderate

insightsFuture Outlook

rocket_launchBull Case
Revenue
₹3,500 Cr
PAT Margin
7%

Continued strong demand in the Indian jewellery market, successful expansion into new geographies, enhanced product diversification, and improved operating cash flow generation.

timelineBase Case
Revenue
₹2,800 Cr
PAT Margin
6%

Sustained industry growth, stable customer relationships, efficient management of raw material costs, and gradual improvement in working capital management.

trending_downBear Case
Revenue
₹2,200 Cr
PAT Margin
4%

Significant slowdown in consumer discretionary spending, adverse regulatory changes, increased competition, failure to address negative cash flows, or loss of key customers/suppliers.

auto_awesomeAI Insights

auto_awesome

Positive: Exceptional revenue and PAT growth (CAGR of 36.9% and 107.4% respectively).

auto_awesome

Concern: Negative operating cash flows for FY25 and FY26.

auto_awesome

Advisory: reported profit not backed by operating cash flow (paper-profit risk)

auto_awesome

Listing-gain vs long-term: Apply / Apply.

On this report