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IPO Lenschevron_rightIPO Explorerchevron_rightH.r. Hygiene Products SME IPO
HH

H.r. Hygiene Products SME IPO

Listed
SME · Book Build Issue · BSE
Price Band
₹83–88
Issue Size
₹53.95 Cr
Min Invest
₹2,81,600
Lot Size
1,600 sh
Opens
29 Jul
Closes
31 Jul
Allotment
03 Aug
Listing
05 Aug
Investment Verdict
Neutral
71.5CONVICTION
Confidence
High
Overall
71.5/100

descriptionExecutive Summary

H.R. Hygiene Products is a manufacturer of hygiene products with brands like Femiss, Womanica, ElderFit, and Bloom Baby, catering to various segments from babies to the elderly. The company has shown strong revenue and profit growth, operating in a growing hygiene market. The IPO is a Book Build Issue on BSE, with a mix of fresh issue and OFS.

gavel
Core Verdict

Deterministic verdict 'Neutral': listing=62/Neutral, short=74/Neutral Positive, long=73/Apply; overall=71.5; confidence=100.0/100 | computed financials: fin=78, growth=94, D/E=0.51 (70% math / 30% model) | market signals: alignment=90 (OFS 20.0%), anchor quality=45 (marquee 13.5%), GMP trend=stable, overhang=54 | demand profile: reservation weights QIB/NII/Ret 30%/21%/49%, QIB effective demand=0.83x, institutional contribution=13%, breadth=0.90 | unlocks: anchor unlock ~13.8% of issue at T+30d, ~13.8% at T+90d | rule: mixed signals -> Neutral. | Analyst notes: H.R. Hygiene Products SME IPO is rated 'Strong Apply' due to its exceptional financial performance, including high revenue and PAT CAGRs, strong return ratios (ROE, ROCE), and an attractive post-IPO P/E valuation. The company operates in a growing hygiene market with a diversified brand portfolio and has received healthy subscription across all investor categories, including significant anchor investor participation. While there are notable risks related to operational dependencies (suppliers, contract manufacturer, logistics), product concentration, and ongoing litigations, the strong growth trajectory and favorable valuation outweigh these concerns for both short-term and long-term investors. The low GMP is a minor detractor for immediate listing gains but does not diminish the underlying fundamental strength.

radarScore Profile

FinancialBusinessValuationGrowthGovernanceMarketRisk
72
Overall Score
71.5/100
account_balanceFinancial Strength
8.0/10
business_centerBusiness Quality
7.0/10
sellValuation
8.0/10
trending_upGrowth
8.0/10
verified_userGovernance
6.0/10
moodMarket Sentiment
7.0/10
warningRisk
4.0/10

monitoringFinancial Analysis

131.9₹ Cr · FY24–FY26
insightsRevenue grew from 85.3 to 131.9 across FY24–FY26 (+54.6%).
Latest
131.9
Low
85.3
High
131.9
Average
110.8
Δ Period
+46.6
flagRed flag · Negative cash flows from operating and investing activities in some past years are a red flag, suggesting reliance on external financing.
Quality Ratings
Revenue ConsistencyStrong
Profit ConsistencyStrong
EBITDA TrendStrong
Margin TrendImproving
Net Worth TrendStrong
Cash Flow Quality—
Working Capital—
Debt LevelsModerate
Debt ServicingImproving
Earnings QualityStrong
Return RatiosExcellent
Profit SustainabilityImproving

sellValuation Analysis

Valuation Meter
Strong
Capital Eff.
High
Risk-adj. Return
Attractive
Pre-IPO P/E
13.73×
Post-IPO P/E
17.53×
EV / EBITDA
12.96×
Price / Book
3.7×
ROE
30.9%
ROCE
24.86%
Competitive Positioning—
Relative Pricing vs Peers—

candlestick_chartListing Performance

Listing Gain (05 Aug)
₹+2(+2.27%)
Issue Price
₹88
Listing Price
₹90
Listing Day Close
₹87.97

business_centerBusiness Quality

lan
Business Model
The company operates as a manufacturer of hygiene products, developing and marketing its own brands (Femiss, Womanica, ElderFit, Bloom Baby) across various consumer segments. It employs a dual-channel distribution strategy.
security
Competitive Moat
Competitive strengths include a modern manufacturing facility, a dual-channel distribution strategy, established brand affinity and customer loyalty, and a wide geographic presence in India.
open_in_full
Scalability
The diversified product portfolio and stated expansion plans (though orders not yet placed) suggest good scalability potential within the growing hygiene market.
public
Market Opportunity
The company operates in the Indian hygiene market, with an addressable market including sanitary pads, adult diapers, wipes, cotton swabs, tampons, and menstrual cups, valued at 1,205 million USD.
star
Brand Strength
Strong. The company has developed multiple brands (Femiss, Womanica, ElderFit, Bloom Baby) each targeting specific consumer needs, indicating a focus on brand building and market segmentation.
memory
Technology Edge
Data Not Available. No specific information on technological edge or innovation is provided, beyond a 'modern manufacturing facility'.
fence
Entry Barriers
Data Not Available. Specific entry barriers for the industry are not detailed in the provided context.
leaderboard
Industry Position
The company has a growing presence in the Indian hygiene market, leveraging its diversified brand portfolio to address various consumer needs.
groups
Customer Concentration
Moderate. The company generally does business on a purchase order basis without long-term contracts, and there's a mention of customer association for over 5 years, but no specific concentration figures.
local_shipping
Supplier Concentration
High. The business is dependent on a few suppliers for raw materials and a single contract manufacturer for diapers, posing a significant supply chain risk.

factoryIndustry Analysis

factoryHygiene Products
Industry CAGR
7.43%

verified_userGovernance & Ownership

Governance Health
60OF 100Moderate
Risk & Quality Ratings
Promoter Quality—
Governance RatingModerate
TransparencyModerate
Litigation RiskHigh
Regulatory IssuesModerate
Dependency RiskHigh
Shareholding Pattern
Pre-Issue Promoter68.8%
Post-Issue Promoter48.54%
infoPromoter dilution of 20.3 pts post-issue.

receipt_longOffer Details

Fresh Issue
₹40.44 Cr
Offer for Sale
₹10.79 Cr
Total Shares
61,31,200
Net Offer Shares
58,20,800
Registrar
Purva Sharegistry (India) Pvt.Ltd.
Market Maker
3,10,400
Lead Managers
Marwadi Chandarana Intermediaries Brokers...

shopping_cartLot Size & Bidding

Min Investment
₹2.82 L
₹2,81,600
Lot Size
1,600 sh
shares per lot
Min Bid
3,200 sh
minimum to apply

Individual investors (Retail)

Fixed · 2 lots
₹2.82 Lentry
Min
2 lots
3,200 sh · ₹2.82 L
Max
2 lots
3,200 sh · ₹2.82 L

S-HNI

3–7 lots
₹4.22 Lentry
Min
3 lots
4,800 sh · ₹4.22 L
Max
7 lots
11,200 sh · ₹9.86 L

B-HNI

8 lots & above
₹11.26 Lentry
Min
8 lots
12,800 sh · ₹11.26 L
Max
—
no upper limit

pie_chartReservation Breakdown

CategoryShares Offered% of IssueShare
QIB Shares Offered29,08,80047.44%
NII (HNI) Shares Offered8,73,60014.25%
Retail Shares Offered20,38,40033.25%
Market Maker Shares Offered3,10,4005.06%
QIB Shares Offered47.44%
29,08,800 shares offered
NII (HNI) Shares Offered14.25%
8,73,600 shares offered
Retail Shares Offered33.25%
20,38,400 shares offered
Market Maker Shares Offered5.06%
3,10,400 shares offered

anchorAnchor Investors

Bid Date
Jul 28, 2026
Anchor Price
₹88
Investors
7
Investor
NECTA BLOOM VCC-NECTA BLOOM ONE3,20,000₹2.82 Cr18.98%
MONEYWISE FINANCIAL SERVICES PVT.LTD.2,27,200₹2 Cr13.47%
KRUSHNAM NEXUS CAPITAL TRUST-KRUSHNAM NEXUS CAPITAL SCHEME 12,27,200₹2 Cr13.47%
KUBER INDIA OPPORTUNITIES FUND2,27,200₹2 Cr13.47%
CRAFT EMERGING MARKET FUND PCC-CITADEL CAPITAL FUND2,27,200₹2 Cr13.47%
SAINT CAPITAL FUND3,40,800₹3 Cr20.21%
RAJASTHAN GLOBAL SECURITIES PVT.LTD.1,16,800₹1.03 Cr6.93%
NECTA BLOOM VCC-NECTA BLOOM ONE
Shares3,20,000
Amount₹2.82 Cr
Anchor %18.98%
MONEYWISE FINANCIAL SERVICES PVT.LTD.
Shares2,27,200
Amount₹2 Cr
Anchor %13.47%
KRUSHNAM NEXUS CAPITAL TRUST-KRUSHNAM NEXUS CAPITAL SCHEME 1
Shares2,27,200
Amount₹2 Cr
Anchor %13.47%
KUBER INDIA OPPORTUNITIES FUND
Shares2,27,200
Amount₹2 Cr
Anchor %13.47%
CRAFT EMERGING MARKET FUND PCC-CITADEL CAPITAL FUND
Shares2,27,200
Amount₹2 Cr
Anchor %13.47%
SAINT CAPITAL FUND
Shares3,40,800
Amount₹3 Cr
Anchor %20.21%
RAJASTHAN GLOBAL SECURITIES PVT.LTD.
Shares1,16,800
Amount₹1.03 Cr
Anchor %6.93%

show_chartGrey Market Premium

GMP Trend (last 7 sessions)
—+2.27%
The GMP has consistently been ₹2.0 from July 25, 2026, to July 31, 2026, indicating a stable but low premium expectation.
insightsGMP held flat at +₹0 (+0%) over 7 sessions, peaking at ₹2 — a +2.27% premium over issue price.
Current
₹2
High
₹2
Low
₹2
Average
₹2
Δ Period
+₹0
Market Sentiment
Neutral to slightly positive

Premium gain of 2.27% over issue price.

grid_viewSubscription Demand

Category Subscription (×)
QIB
2.81×
HNI
11.53×
Retail
6.13×
Overall
6.29×
All Categories
QIB
2.81×
NII
11.53×
S-NII
9.84×
B-NII
12.37×
RII
6.13×

diversity_3Promoters

Hemalbhai Babubhai Borsadiya
Rahul Kishorbai Sheradia
Sheradia Parth Damjibhai
Borsadiya Binita Hemalbhai

badgeManagement

Hemalbhai Babubhai Borsadiya
Chairman & Managing Director
Rahul Kishorbhai Sheradia
Whole - Time Director
Sheradia Parth Damjibhai
Whole - Time Director
Borsadiya Binita Hemalbhai
Non – Executive Director
Sumit Sureshbhai Govani
Non – Executive Independent Director
Jyotiben Hemal Vekariya
Non – Executive Independent Director

thumb_upKey Strengths

check

Strong historical revenue and profit growth (CAGR of 24.89% and 49.97% respectively).

check

Excellent return ratios (ROE 30.9%, ROCE 24.86%).

check

Attractive post-IPO P/E valuation of 17.53x.

check

Diversified brand portfolio catering to various hygiene segments.

check

Modern manufacturing facility and dual-channel distribution strategy.

check

Healthy subscription levels across all investor categories (QIB, NII, Retail).

check

Presence of multiple anchor investors.

check

Operating in a growing Indian hygiene products market (7.43% industry CAGR).

warningRisk Analysis

0
Critical
7
High
3
Moderate
0
Low
warning
Dependency on a few suppliers for raw materials and a single contract manufacturer for diapers.
High
warning
Reliance on third-party transport logistics and storage providers.
High
warning
Revenue highly concentrated in one product category.
High
warning
Outstanding legal proceedings involving the company, promoters, and directors.
High
warning
Business dependent on a single operating facility in Rajkot, Gujarat.
High
warning
Unplaced orders for capital expenditure related to proposed expansion plans.
High
warning
Absence of long-term contracts with customers, operating on a purchase order basis.
High
error
Negative net cash flows from operating and investing activities in some past years.
Moderate
error
Inability to timely adapt to changing consumer preferences or hygiene trends.
Moderate
error
Volatility or disruptions in supply and pricing of raw materials.
Moderate

insightsFuture Outlook

rocket_launchBull Case
Revenue
₹200 Cr
PAT Margin
12%

Successful execution of expansion plans, further product diversification, increased brand penetration, and effective mitigation of supply chain risks.

timelineBase Case
Revenue
₹160 Cr
PAT Margin
10%

Continued growth in the Indian hygiene market, stable raw material prices, and sustained brand loyalty.

trending_downBear Case
Revenue
₹120 Cr
PAT Margin
6%

Intensified competition, significant disruptions in raw material supply or pricing, failure to manage operational dependencies, or adverse outcomes from ongoing litigations.

insightsOutlook

boltListing GainNeutral
ConfidenceModerate

While subscription levels are strong, the low GMP (2.27%) suggests limited immediate listing pop. Investors seeking significant listing gains might find it moderate.

scheduleShort TermNeutral Positive
ConfidenceModerate

The company's strong financial performance, attractive valuation, and healthy subscription indicate potential for short-term appreciation post-listing, despite the low GMP.

historyLong TermApply
ConfidenceModerate

Operating in a growing market with a diversified product portfolio and strong historical growth, the company holds good long-term potential, provided it effectively addresses operational and dependency risks.

auto_awesomeAI Insights

auto_awesome

Final verdict: Neutral (confidence High).

auto_awesome

Positive: Exceptional revenue CAGR of 24.89% and PAT CAGR of 49.97% (FY24-FY26).

auto_awesome

Concern: Low GMP of 2.27% suggests limited immediate listing gains.

auto_awesome

Listing-gain vs long-term: Neutral / Apply.

auto_awesome

Concern: High dependency on a few suppliers for raw materials and a single contract manufacturer for diapers.

how_to_voteFinal Verdict

IPO Lens Investment Verdict
Neutral

Deterministic verdict 'Neutral': listing=62/Neutral, short=74/Neutral Positive, long=73/Apply; overall=71.5; confidence=100.0/100 | computed financials: fin=78, growth=94, D/E=0.51 (70% math / 30% model) | market signals: alignment=90 (OFS 20.0%), anchor quality=45 (marquee 13.5%), GMP trend=stable, overhang=54 | demand profile: reservation weights QIB/NII/Ret 30%/21%/49%, QIB effective demand=0.83x, institutional contribution=13%, breadth=0.90 | unlocks: anchor unlock ~13.8% of issue at T+30d, ~13.8% at T+90d | rule: mixed signals -> Neutral. | Analyst notes: H.R. Hygiene Products SME IPO is rated 'Strong Apply' due to its exceptional financial performance, including high revenue and PAT CAGRs, strong return ratios (ROE, ROCE), and an attractive post-IPO P/E valuation. The company operates in a growing hygiene market with a diversified brand portfolio and has received healthy subscription across all investor categories, including significant anchor investor participation. While there are notable risks related to operational dependencies (suppliers, contract manufacturer, logistics), product concentration, and ongoing litigations, the strong growth trajectory and favorable valuation outweigh these concerns for both short-term and long-term investors. The low GMP is a minor detractor for immediate listing gains but does not diminish the underlying fundamental strength.

Confidence
High
Conviction
71.5/100
Overall
71.5/100
71.5CONVICTION
On this report